On Demand DMR - Data Mining Services for Marketing
Available from Orbograph
Orbograph’s On-Demand DMR check data mining for marketing service provides a powerful customer acquisition and cross sale tool for your financial institution. Using OCR recognition technologies, payer and payee fields are read from your transit and on-us check images to create highly focused prospective customer lists. The end result is a boost in response rates to your direct marketing and business development efforts, leveraging your existing imaging platform.
On-Demand DMR is designed for financial institutions looking to take advantage of event driven market disruptions and targeted customer cross-selling. A streamlined, yet secure process has been developed to facilitate a quick turnaround so marketing campaigns can be launched within weeks.
- Financial institution uploads check images to a secure server for On-Demand DMR processing
- Orbograph Client Services runs OCR recognition software on images, creating customer list
- Orbograph uploads final customer list in a .csv or .xls format
- Integration with Turn-key Marketing Campaign Service for Retail Banking in conjunction with business partner SourceLink feeds direct marketing campaign (opt)